In 2024 Christmas, East Tsim Sha Tsui featured a series of grape-themed photo spots and dazzling Christmas lights! To promote the event, the Hong Kong Police Force advertised the Digital Pillar Zone and Digital Impact Zone at East Tsim Sha Tsui Station to showcase animated videos. Passengers were invited to gather family and friends and head to MTR East Tsim Sha Tsui Station (Exit P), take a stroll along the waterfront promenade, snap photos and create Christmas cards!

The highly anticipated advertising format is finally launched! Featuring the first ever 10-meter long curved giant LED Wall with 3D anamorphic video, extensive ground-to-ceiling Poster on Wall coverage, as well as 12-sheet and Digital Portrait panels, this unique and unparalleled advertising solution effectively delivers brand messages and makes a lasting impression in the market. Our first client, UnionPay & PayMe by HSBC, was not only captivated by the site’s aesthetic appeal but also eager to leverage the advantages this location offers. Situated on the Level 5 of the East Rail Line transfer platform at MTR Admiralty Station, this high-traffic 'Super Interchange Station' provides easy access for northbound travelers from the Island side, as well as reaching high-income earners, high spenders, the working population, shoppers, and young people. This perfectly aligns with our client's campaign objectives of promoting their latest payment services and exclusive offers for these target audience groups!

AIA has released a series of MTR^ advertising advertisements to promote the new product, including an impactful Digital Impact Zone and Poster on Wall at MTR Kai Tak Station, and Dual Consecutive 12-Sheet Network along the East Rail Line and Tuen Ma Line. These powerful media formats enhance brand image and direct traffic to the brand's website or social media pages. MTR Kai Tak Station, situated in the new CBD, offers the opportunity to brands to engage with broad and affluent audiences, this prime and high-traffic station enables extensive reach and significant impact for advertising campaigns, effectively enhancing brand awareness.

"The Last Dance" (《破·地獄》), has made history by achieving the highest opening day box office gross for a Hong Kong film. The advertiser has released a series of MTR^ advertising campaigns to promote this movie, including Digital Pillar Zone at East Tsim Sha Tsui Station, effectively reaching mass passengers.

Aska Cheung has recently released a new song titled "OUT EVERYWHERE NOW". To celebrate, Aska’s fans have launched Mega Digital Zone at MTR Admiralty Station, featuring clips from the new song's music video—making a striking impact! Aska was deeply touched and personally visited the station to take photos with the giant LED wall advertisement, showing appreciation for the fans' support!

The Japanese legend animation video "Saint Seiya" has been reimagined into the mobile game "Saint Seiya EX", scheduled for release soon. Story characters - 12 Golden Saints appeared across various artworks at MTR East Rail Line, Tuen Ma Line, and Light Rail Stations, capturing the attention of fans everywhere.

Our OMO game “Golden Shopping Gallery” was launched during 10.1 Golden Week! The campaign leveraged the MTR^ advertising network and online platform to promote this interactive game, effectively attracting players to engage with it on MTR Mobile. Participants earned MTR points by completing game tasks and received exclusive “$500 cash discount” rewards sponsored by Chow Sang Sang, enabling winners to enjoy discounts on exquisite jewelry. The "Golden Shopping Gallery" set up at MTR Tsim Sha Tsui Station was also hugely popular. The zone domination of the Digital Impact Zone created the ultimate shopping festival atmosphere, allowing MTR passengers to explore more advertisers' new products and discounts right at the station!

Chow Sang Sang has launched an astonishing 3D video for the Digital Pillar Zone at MTR East Tsim Sha Tsui Station (near Exit J). Utilizing the unique perspective of 3D stereoscopic technology, this innovative display features dazzling giant jewelry pieces rotating elegantly, which allows consumers to immerse themselves in the allure and sophistication of the brand.

MTR Mall Ocean Walk's launched an exclusive Full Train Domination on the Light Rail earlier. The “Ocean Walk themed train” prepared passengers with an enjoyable journey to discover the magic of summer. Passengers could ride directly to the shopping and dining paradise at the Tuen Mun Pier terminus to explore the vibrant attractions.

HKTB has strategically advertised at the Digital Impact Zone at East Tsim Sha Tsui Station, successfully attracting inbound visitors to scan the QR code on the advertisements to learn more about the summer events and special offers! All overnight visitors will receive a set of “Summer Triple Rewards” to make their stay in Hong Kong even more enjoyable!

The brand-new Digital Pillar Zone, features giant pillar LED screens that continuously display movie trailers and the theme song "Time Paradox." The stunning visuals and the immersive atmosphere make it the perfect backdrop for creating lasting memories.

Standard Chartered Hong Kong has strategically advertised Zone Domination at Lok Ma Chau Station (arrival level), including hanging banners and header board stickers, successfully attracting both local northbound residents and Chinese visitors. The prominent placement of the advertisements ensures maximum visibility and exposure, effectively promoting the brand image and philosophy of Standard Chartered that empowers its customers to embrace every possibility and achieve their possibilities.

To ride on the Summer heat, Bravo Media created a vibrant OOH gallery - "Summer Sports Fever Water World" at the Tuen Ma Line Transfer Concourse in Diamond Hill Station. Immerse yourself in the vibrant sports atmosphere here. Don't forget to capture the moment with a photo! On the giant LED screens, you can discover the calories burned for various sports and choose the exercise that suits you best.

To promote this exciting new movie, Emperor Motion Pictures has strategically advertised in the Mega Digital Zone at Diamond Hill Station’s Tuen Ma Line Transfer Concourse. With giant LED screens & full panel extension, as well as Pillar Wraps showcasing the star-studded cast, including renowned actors Nicholas Tse, Jacky Cheung, Karena Lam, and especially the stunning movie scenes, making passengers having an unmatched immersive experience. The impactful visuals have left a lasting impression, capturing the attention of the massive audiences.

To celebrate Mother's Day, MTR advertising and Bravo Media collaborated to launch a special event「女皇Chill級賞」at MTR Sha Tin Station and MTR Mong Kok East Station to engage passengers through personalized AI experience. At the engagement zone, participants were invited to have a photo taken and create a unique AI queen portrait within a few seconds. After the AI experience, participants not only received a heartwarming gift as a token of appreciation, they can also join a social media game to win grand prizes. With the promotion on MTR^ advertising and Bravo Media's social media platforms, the campaign successfully reached nearly 1,200 participants. We also encouraged participants to share the AI queen portrait on their social media accounts, thereby generating more exposure. We are delighted by the enthusiastic response received for the Mother's Day campaign. Thank you for supporting our first AI experience campaign.

To promote new banking services and the latest offers, HSBC has advertised Digital Impact Zone and Poster on Wall at Lo Wu station, as well as the Header Board Sticker with Digital Portrait Extension at Lok Ma Chau station. These prime locations extensively capture the cross-boundary local northbound passengers and Chinese travelers, maximizing the exposure of HSBC’s campaign.

Vote for your favourite hair colour! SALON de PRO has launched a special voting campaign. The participants were invited to cast their votes and answer a simple question for a chance to win their product. This innovative campaign also applies dynamic content to deliver live updates on the voting results through the digital portrait network.

Wong To Yick has advertised the Train Door Window Sticker and Saloon Window Sticker along the East Rail Line to promote its wood lock medicated oil. These targeted advertisements effectively reach local northbound customers and Chinese travelers, enabling to broaden the cross-boundary customer base for the product.

Hong Kong Police Force has strategically advertised Digital Impact Zone at East Tsim Sha Tsui station to promote their recruitment scheme. The captivating zone with giant poster on wall and digital screens, creates an unforgettable visual impact that cannot be ignored. The advertisement effectively captures the attention of potential candidates, inviting them to join the Hong Kong Police Force.

Tempo has strategically advertised Mega Digital Zone at Diamond Hill Station’s Tuen Ma Line Transfer Concourse to promote their limited edition sakura-scented tissues, effectively reaching customers massively. With giant LED screens project the blooming petals of the cherry blossom, allowing passengers to step into the sakura light world. Carry Tempo sakura-scented mini tissue, and let's together embrace the romance of spring!

Get ready to witness the comprehensive dominance of the MTR^ advertising network as Mox Bank launches an extensive promotional campaign to introduce their latest savings campaign. The Digital Impact Zone at MTR Diamond Hill Station can deliver the brand message effectively. The captivated zone with giant digital screens with full poster extensions and pillar wraps, creates an unparalleled visual impact that cannot be ignored.

To improve Hongkongers payment experience in Mainland, especially the use of online platforms like Meituan, Dianping and Didi, WeChat Pay HK has placed 360-degree exposed pillar zone at Lo Wu Station, which can extensively capture the cross-boundary local northbound passengers at the busiest check point. The eye-catching ad has successfully engaged the target audience to scan the QR code and enjoy exclusive discounts when spending in Mainland.

To promote mental health awareness, Health Promotion Branch of Department of Health has placed advertisements on bus body of MTR Bus and 4-sheet Network Package so as to encourage the necessity of help-seeking and early intervention on mental health.

Alipay+ chose to place Poster on Wall at the busiest MTR Lo Wu Station and Lok Ma Chau Station entry/exit gates, successfully attracting a large number of Greater Bay Area visitors to Hong Kong and local citizens to scan the QR code to receive ride discounts.

While Kee Wah Bakery is promoting a series of gift products, the brand chose to place Digital Impact Zone at the L5 platform of the East Rail Line at Admiralty Station. Despite having extremely high traffic, the advertise aims to reach the target audience who are going to the north and coming to the south for reunions.

In order to promote the message of "Let Love Guard the Family" in the community, Social Welfare Department has placed Light Rail Tube Stickers, aiming to draw passengers' attention to parental emotions and parent-child relationships, also enhancing public awareness of the importance of protecting children.

According to records from the Immigration Department, over 50% of Hong Kong residents transit through the Lo Wu and Lok Ma Chau stations to Shenzhen in the last weekend of January, hence by placing advertisements along the East Rail Line and inside train compartments, the advertise can effectively reach this target customer group. With a one-way journey of 49-52 minutes from Admiralty Station to Lo Wu or Lok Ma Chau Station along the East Rail Line, it provides passengers with optimal advertising viewing time. Allowing target audiences to scan the QR code on the train door window sticker and enjoy exclusive discounts, effectively increasing brand awareness and boosting in-store sales.

To promote the new product, our advertiser- Sun Life has tactically selected the Digital Impact Zone at MTR Admiralty station, a super interchange station of 4 railway lines in MTR network. Through Poster on Wall, 12-Sheets, and continuous video playback, the domination campaign has captured the attention of target audiences successfully and effectively delivering the brand message with enormous visual impact.

To promote this new payment method widely used by Hongkongers in Mainland China, WeChat Pay HK revealed a series of giant pillar wrap advertisements at MTR Lok Ma Chau Station and LED wall at MTR Lo Wu Station, extensively capturing the first sight with optimal cross-boundary visitors at one of the busiest cross-boundary control point. The impactful images successfully attract the attention of the target audience to scan the QR code and enjoy exclusive discounts while in Mainland China.